Attractive packaging is a key factor in determining the success of a product. It communicates product values and has a significant influence on the purchasing decision at the point of sale. What is printed on the packaging plays an important role. It underlines the value of the product as well as providing information to the potential consumer.

Which printing process is best suited to each set of requirements? What capabilities do new printing technologies offer us? What influence does the substrate have in identifying the best approach? What has to happen to ensure the violet wrapper on your Milka chocolate bar always turns out the same? How can standardization help to improve printing quality? All of these questions will be dealt with at the IPI Expert Seminar on Packaging Printing.

Seminar Contents

• The importance of packaging printing
• The fundamentals of printing processes including letterpress, flexographic, offset, gravure und digital
• Introduction to special applications such as inline finishing, printing on folding cartons and labels
• Color management and prepress
• Printing inks, transfer of ink to substrate and substrate types
• Measurement technology, standardization and certification
  
  

Target Group

• Technologists, sales and marketing personnel working for packaging film producers
• Packaging developers in consumer goods manufacturers
• Packaging designers